Identity with Geometry
ROLE
Brand Designer
TIMELINE
4 Weeks (January 2025)
SKILLS
- •Logo Design
- •Brand Voice & Tone
- •Visual Branding & Design
OVERVIEW
Merging Design, Engineering with Eco-consciousness.
Early in 2025, I was approached by an architect and property developer who had seen some of my previous work. During our conversations, he shared a vision that immediately stood out to me, the belief that African housing shouldn't simply imitate European or American models, but respond to the realities of the people living in it.
Geometry was built around the idea of creating thoughtful, sustainable spaces using local materials, natural elements, and smarter design decisions. From preserving existing trees to improving natural ventilation and making better use of space, the goal was simple: build beautiful homes that felt genuinely suited to their environment.
My role was to translate that vision into a visual identity. One that felt minimal, structured, and timeless, while reflecting the balance between people, place, and sustainable living that sat at the heart of the brand.
BRAND IDENTITY
Built around three anchor points, the Geometry mark represents the brand's commitment to value, thoughtful design, and environmental responsibility. A minimal identity for a brand focused on building better spaces for Africa.
BRAND IDENTITY IN FLOW
In Different Fits
Beyond the logo, Geometry's visual language extends through a system of structured layouts, refined typography, and natural tones, creating a brand experience that feels modern, purposeful, and rooted in sustainable design.
