Health and Wellbeing X AI

myMedicines began with a simple but urgent reality: access to genuine medication across many African communities was fragmented, unreliable, and often out of reach.

From its inception on October 1, 2017, the platform focused on bridging this gap, building an offline network that connected pharmacies to authentic medication supply, laying a trusted foundation and gaining early recognition from local publications and Google-backed initiatives.

In July 2020, a pivotal shift emerged as Nigeria introduced online pharmacy certification. This unlocked a new layer of opportunity. While offline systems held strong, a growing demand for seamless digital access revealed a clear divide, one we saw as a chance to create a more accessible, user-controlled way for individuals to get the medications they need.

We began by aligning with the business and engineering teams to uncover the real challenges in medication access, mapping key friction points across the current journey.

This exploration was grounded in a rapidly evolving landscape. Nigeria's digital health market is projected to reach $631M by 2025, growing steadily toward nearly $1B by 2030, while health e-commerce, though still underpenetrated at 5–10%, is expanding at 20–25% annually.

Building on these insights, we analysed competitors across Nigeria and Africa to identify gaps and opportunities. We then validated our direction with existing users, confirming interest in a digital solution and prioritizing features that directly address their needs.

With clarity on the problem and direction, we moved from insight into execution.

We started by shaping the visual tone, building moodboards to explore how the product should feel. From there, we developed a design system that could hold everything together, across mobile, web, and admin.

Every element, from typography and color to components and interactions, was designed to be consistent, flexible, and scalable. This gave us a solid foundation to move quickly, turning validated ideas into a cohesive product experience.

As MyMedicines evolved, we began looking beyond medication management to the entire healthcare journey, including how people pay for care. More products are adopting embedded, closed-loop wallets to reduce payment friction, improve convenience, reward customer loyalty, and keep essential services within a single experience. It creates value for both users, through faster, more rewarding payments, and businesses, through stronger engagement and retention clear.bank

In partnership with Sterling Bank, we introduced MyMedicines Wallet, a secure healthcare wallet designed for everyday medical spending. Users can fund their wallet once, pay seamlessly for medications and healthcare services, enjoy cashback and wallet-exclusive discounts, and set money aside for future health needs, all while laying the foundation for future features like wallet-to-wallet transfers.

We moved from concept to real interactions, putting the product in front of users to see how it holds up in everyday scenarios. Through guided testing sessions, we observed how easily users could navigate, find medications, and complete key actions without friction. These sessions helped us identify gaps, validate assumptions, and refine the experience based on real behaviour, and not just intent.